Privacy Policy for Sellervate

Last updated: April 16, 2025

1. Introduction

"We", "us" and "our" refer to Sellervate and its affiliates. Sellervate is operated by Sellervate S.L., a company incorporated in Spain with its registered offices at P.º de La Habana, 9, Chamartín, 28036 Madrid, Spain.

This notice applies when you visit our website: sellervate.com and if you use the services we offer through our website. It also applies if we otherwise identify you as a potential customer or if you supply services to us. These are all situations where we are acting as a data controller with respect to your personal data, that is when we determine why and how your personal data is processed.

Contact us at privacy@sellervate.com with any questions in relation to this notice or your privacy rights.

Any changes we make to our privacy notice in the future will be posted on this page. Please check back frequently to see any updates or changes.

Our website may from time to time contain links to and from the websites of other businesses. If you follow a link to any of these websites, please note that these websites have their own privacy notices and that we do not accept any responsibility or liability for their privacy obligations. Please check their privacy notices before you submit any personal data to these websites.

2. The types of data that we collect and how we collect it

Personal information, or personal data, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we collect from various sources as described below:

Amazon Seller Data

Seller Central account access tokens
Order and customer service data
Product listings and inventory data
Customer reviews and feedback
Returns and refunds data

Identity Data

Includes first name, last name and email address. We collect this data directly from you when you set up an account with us to use our services.

Contact Data

Includes name, email address, work details, address and telephone numbers. We collect this data from you when you request information about our products and services or create an account to use our services.

Publication Data

Includes details you choose to publish via our website to others including your Identity Data and Contact Data when you provide testimonials on our website.

Transaction Data

Includes details of our products and services you have purchased and payments made via our website. All payments are made through our payment processor.

Technical Data

Includes IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

Usage Data

Includes information about how you use our website, products and services. We use third party providers like Google Analytics to collect this data.

Marketing and Communications Data

Includes your preferences in receiving marketing communications from us. We collect this information when you sign up for our newsletters, request a demo, or create a user account.

Profile Data

Data that contributes to building a behavioral profile of you which is built up from a combination of information, for example:

Your name, username
Purchases or orders made by you
Your online behavior and browsing patterns
The electronic devices you use
Your interests, preferences, demographics, location data
Any feedback and survey responses

Anonymized and Aggregated Data

We may also collect, use and share Anonymized Data and Aggregated Data such as statistical or demographic data for any purpose. Anonymized and aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

Special Categories of Personal Data

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

3. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where you have given your consent to the processing of your personal data for a particular purpose.
Where it is necessary for the performance of a contract with you or to take steps to enter into a contract with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal information

Purpose/Activity	Lawful basis for processing
To register you as a user of our services (whether for a trial or paid subscription) and create your user account	Performance of a contract with you
To provide the functionality of our services that you have requested via our web platform	Performance of a contract with you
To administer and support the services you have requested including to send service notifications, manage payments and exercise our legal rights	Performance of a contract with you Necessary for our legitimate interests (efficient running of our business, recovery of amounts due)
To manage our relationship with you (changes to terms, updates, feedback, surveys)	Performance of a contract with you Necessary to comply with legal obligations Necessary for our legitimate interests (keeping records updated, managing our services)
To administer, protect and manage our business and website	Necessary for our legitimate interests (running our business, provision of administration and IT services) Necessary to comply with legal obligations
To follow up sales leads and make sales	Your consent (if required) Necessary for our legitimate interests (to grow our business)
To send you marketing communications	Your consent (if required) Necessary for our legitimate interests (to market our products and services)
To use data analytics to improve our website, products/services, marketing, and user experiences	Necessary for our legitimate interests (to improve our products and services, develop our business)

Children

Our services are not directed to individuals under the age of 13 and you may only create an account to use our services if you are 18 or over.

Marketing and Opting out

You will receive our marketing communications if you have specifically consented to receive them.

If you have already purchased our products and services and/or signed up for a trial, we may send you information about our similar products or services under soft opt-in consent.

You may also receive our marketing communications in your business capacity if you have requested information from us or if we have identified you as someone who may be interested in our products/services.

You can unsubscribe from our marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing privacy@sellervate.com at any time.

4. Providing your personal data to others

Payments via our website

All payments through our website are made using our payment processor. You will be directed to the payment service to enter your card and other billing details.

In processing payment transactions, the Payment Processor acts as a data processor to us but in carrying out fraud monitoring, prevention and detection services, it acts as controller and may monitor insights and patterns of payment transactions and other online signals to reduce the risk of fraud, money laundering and other harmful activity.

On completion of payment, our Payment Processor will provide us with limited payment details (your name, billing address, billing email, card type, expiry date and the last four digits of your payment card number) so that we can manage payment transactions and your account. Full payment details are held securely by the Payment Processor.

Others with whom we may share personal data

We share limited personal data with our affiliates only to the extent required to provide our services and for internal administration purposes.

We share your personal data with selected third parties, including:

Third party service providers who we use to help manage our business.
Third party apps that you use to sell, support and fulfill your orders but only if you have chosen to integrate any such apps with our services.
Insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims.
Taxation authorities, regulators, law enforcement agencies and other authorities if required by such authorities or by due process of law.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

5. International transfers of your personal data

Your personal information will be processed by us in the UK and the European Economic Area (EEA). Some of your personal data may be transferred, stored and/or processed outside of the UK and the EEA as our suppliers sometimes operate from outside of these jurisdictions.

We will only transfer your data outside of the UK and the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either:

An adequacy decision
Standard Contractual Clauses
Binding Corporate Rules

Please email privacy@sellervate.com if you would like details of the appropriate safeguards we have in place for transfers of data outside of the UK or EEA.

6. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. These include:

SOC 2 Type II certified data handling

AWS infrastructure with encryption at rest and in transit

Regular security audits and penetration testing

Access controls and audit logging

Automated data backup and recovery

Multi-factor authentication

Role-based access control

Incident response procedures

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Retaining and deleting personal data

We will retain your personal data for as long as necessary to provide you with our services and for so long as you do not wish to unsubscribe from our marketing communications or from receiving targeted advertising. We will also retain your personal data as necessary to fulfill our contractual obligations and to comply with our legal obligations, resolve disputes, and enforce our agreements.

Our specific retention periods are:

Active account data: Duration of service usage

Archived data: 12 months after account closure

Audit logs: 7 years per compliance requirements

Analytics data: Anonymized after 24 months

Where we no longer need to process your personal data for the purposes set out in this privacy notice, we will delete your personal data from our systems unless we need to retain a limited amount of information to make sure that we act in accordance with your wishes.

Where permissible, we will also delete your personal data on your request. Information on how to make a deletion request can be found in Section 8, Your rights.

Please email privacy@sellervate.com if you would like details of our retention periods for different kinds of personal data.

8. Your rights

You have certain legal rights with respect to your personal information depending on your location and applicable laws. You may exercise your rights at any time by contacting us at privacy@sellervate.com.

Your rights if you are resident in the UK or the EEA

Right	Description
Right of access	You have the right to access any personal data we hold about you: we will provide a copy of your personal data that we hold together with details of the purposes of the processing, the types of personal data we hold and the people to whom your personal data has been disclosed.
Right to rectification	You have the right to have inaccurate or incomplete personal data corrected or to restrict the processing of personal data whilst the accuracy is checked.
Right to erasure	You have the right to ask to have personal data we hold about you erased. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with law.
Right to data portability	In certain circumstances, you have the right to have data we hold about you transferred to yourself or another data controller. Note, this right only applies to information that is processed by automated means which you initially provided consent for us to use or where we used the information to perform a contract with you.
Right to object	You have the right to: Ask us not to process your personal data for direct marketing purposes Object, on grounds relating to your particular situation, to the processing of your personal data (including profiling) where we are relying on a legitimate interest
Right to withdraw consent	You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
Right to complain	You have the right to lodge a complaint with the relevant data protection supervisory authority if you are unhappy with the way we are handling your personal data.

Your rights if you are a resident of California

How We Collect, Use, and Disclose your Personal Information

The types of data that we collect and how we collect it section describes the personal information we may have collected over the last 12 months, including the categories of sources of that information. We collect this information for the purposes described in the How we use your personal data section. We share this information as described in the Providing your personal data to others section.

Your CCPA Rights and Choices

As a California consumer and subject to certain limitations under the CCPA, you have choices regarding our use and disclosure of your personal information:

Exercising the right to know

You may request, up to twice in a 12-month period, information about the personal information we have collected about you during the past 12 months, including the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the personal information, the business or commercial purpose for which we collected the personal information, the categories of third parties with whom we shared the personal information, and the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose.

Exercising the right to delete

You may request that we delete the personal information we have collected from you, subject to certain limitations under applicable law.

Exercising the right to opt-out from a sale

You may request to opt out of any "sale" of your personal information that may take place.

Non-discrimination

The CCPA provides that you may not be discriminated against for exercising these rights.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

9. Contact Us

If you have any questions or complaints about this Privacy Notice, please send an email to:

privacy@sellervate.com

Or write to:

Sellervate S.L.

P.º de La Habana, 9

Chamartín, 28036 Madrid

Spain

team@sellervate.com

Our use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.